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Turnip Advertising Opportunities
What
is a Banner Ad?
A banner is a graphical on-line advertisement. The
primary purpose of banner ads is to increase awareness of
your business. The advantage to banner ads, unlike any
other media, is that your customers are only one click
away from finding out what they need to know about you.
When customers see your banner and are interested in it,
they can click on it to find out more information, or
link directly to your web site. An example of a banner ad is found at the top of this page
A
banner ad can be placed two different ways:
- Home Page banner is a high visibility location
for companies who want name recognition and
maximum exposure.
- Category banner is an advertisement located in a
specific category. These banners are very focused
towards specific audiences looking for your type
of products and services.
Interested in purchasing a banner ad or
finding out more about the costs? Click here.
Web Pages
To many, getting a Web Page seems more like the latest craze
than it does a smart business decision. Especially when you find out
that having a site can cost hundreds of dollars a month, not to
mention development costs! Turnip provides a smart alternative to this,
keeping value high while keeping your investment low.
High Value:
When people go to Turnip, they are looking
specifically for a local product or service.
Turnip provides a very effective way to give your customers the
information they are looking for, easily and quickly. It's reasonable
to say that the more information they get when they are looking for you,
the more likely they are to contact you or visit your company. It's like
having a full page ad in the yellow pages, only much more cost effective.
Low Investment:
Your Turnip web page will include everything your potential customers
are looking for: your business hours, location, products you carry,
your marketing and sales message, and other information specific to your
company. You may decide to include coupons or other incentives to increase
your traffic. Either way, this information will be one click away!
A web page is the best value on Turnip because for a $250 investment
the first year, you can receive with your web page:
- a free link (a $125 value)
- an enhanced listing (a $50 value)
- an additional category listing (a $50 value)
- 3 month listing in "Fresh picks" section.
To create your web page, you must provide your logo, an additional graphic
(if desired) and approximately 250 words to be placed on the site
(in addition to your location, hours, phone number, etc.). You must also
provide the content of any coupon or other incentive you want on your site.
Interested in purchasing a web page or want more information? Click here.
Where
do people go to when they click on my banner ad?
We recommend that all banner ads are linked to a page
with additional information focused on just the stuff
your potential customers are looking for in an easy and
quick to read format. If you already have a web site,
your banner ad could also be linked to your web site.
And, if you don't already have a web site, we can develop
it for you. Either way, Turnip can provide a low cost,
but very effective web site that could be:
- used as a link to your banner ad,
- marketed as "your web site",
- a specific marketing tool to highlight specials
or used as "internet coupons"
Your Turnip web page will include everything your
potential customers are looking for: your business hours,
location, products you carry, your marketing and sales
message, and other information specific to your company.
Can
I have a link to my own web site?
A great way to increase internet traffic is to purchase a
link from Turnip to your web site. While a link does not
promote your company, it does provide customers an easy
way to click to your site from your Turnip listing.
Links are provided on an annual basis, giving quick and easy
access to your company information to prospective customers.
The cost for a link is $125, (about $10 per month) and more
information about purchasing can be obtained by
clicking here.
Enhanced Listing
An enhanced listing is found directly below your company's
listing and provides additional information about your company.
It can be your company's tag line, major product lines, or other
information that serves to "catch the eye" of your potential customer.
You can purchase enhanced listings on an annual basis.
Your enhanced listing will be added to each category location
in which your company is found and costs $50 per year.
You can receive more information or purchase an
enhanced listing by clicking here.
Multiple Category Listing
If your business falls into more than one yellow pages category,
you may decide to list your company in more than one area.
This increases your visibility to your customers in all areas of
your product or service lines. Each business receives a listing in one
category at no cost.
Multiple category listings are purchased on an annual basis.
You may add 1 additional category for $50/year, or 2-4
additional categories for $100/year.
You can receive more information or purchase a multiple
category listing by clicking here.
Note: Each area has separate category listings.
Also, Turnip reserves the right to refuse to classify businesses
in accordance to its classification standards.
How
do I get my business listed in Turnip?
That's the good news -- you already are! In fact, that's
what makes us unlike any other business directory on the
internet today. Turnip has been provided with over 53,000+
business listings for our database from an area-wide
telephone directory. This includes every business in the
West Michigan area! Click here to read more information
about our disclaimer and other legal stuff.
To inform us of changes or corrections regarding your business already in Turnip click
here. To add a business
that does not exist in Turnip, click here.
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